Steven Villarino

User Experience Designer

 
 
 
 

Expedia

Homepage redesign

 
 
 
 

Expedia

Expedia mobile web allows users to book hotels, flights, and packages from any mobile browser quickly.

View expedia.com from a mobile browser

 
 

Before

With nearly four million users visiting Expedia on mobile browsers, the homepage gave users the ability to book nearby hotels, book on other line-of-businesses, and download the Expedia app. The user interface felt outdated, was not consistent, and didn't have the look and feel of the Expedia brand.

Updated Look and Feel

The homepage redesign retains the same functionality and elements with consistent branding and mobile friendly touch targets.

AB Test Experiments

Control: Search Results List

Test: Better negative space between search listings and updated color scheme.

Promotional interstitial page to drive more app downloads from mobile web traffic.

When a user books a hotel, the confirmation page allows the user to easily download the app to view their itinerary.

Getting the Design Just Right

Sample design documentation that would be delivered for development.